Bibliothèque des Archives nationales du monde du travail
| Titre : |
American firms in Europe : strategy, identity, perception and performance, 1880-1980 |
| Type de document : |
Ouvrage et Inventaire |
| Auteurs : |
Hubert Bonin (1950-....), Éditeur scientifique ; Ferry de Goey, Éditeur scientifique |
| Editeur : |
Genève : Librairie Droz |
| Année de publication : |
2009 |
| Collection : |
Publications du Centre d'histoire économique internationale de l'Université de Genève, ISSN 1422-7630 num. 23 |
| Importance : |
1 vol. (699 p.) |
| Présentation : |
ill. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-2-600-01259-1 |
| Note générale : |
Notes bibliogr. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Sociétés américaines Europe 1870-1914 20e siècle États-Unis Relations économiques extérieures |
| Résumé : |
The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozen academics at the European level, which paving the way to comparisons, synthetised by leading business historian Mira Wilkins. The breakthroughs achieved here concern the topics of timetable and rhythms of American FDIs in Europe, the patterns followed in each country, along with the specificities of each industry or service sector, and the strategy adopted by big firms. Beyond the facts, the immaterial aspects of this business history are scrutinised, especially the perception of American firms by Europeans: firms'corporate image and identity were at stake. The Europeanisation of American firms is a key issue, about industrial relations, management, commercial policies, brand image, connections and embeddedness. The positions of public authorities and of (industrialists and trade unions') lobbies in front of such an American offensive are also gauged. Graphs and tables of figures provide numerous data. And a few chapters are accompanied by an overview of ads published by American affiliates in newsmagazines, to fuel analysis of their perception by consumers. |
| Domaine(s) d'activité : |
Industries diverses |
| Typologie : |
Livre |
| Permalink : |
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